ART DIRECTOR +
EXPERIENCE DESIGNER
LEGER,
GIANELLE
BASED IN
NUEVA YORK
PREV
Design
Purpose

Re-envision the game

005
NEXT
IxD + Digital Products

NIKE

Pushing the boundaries of interactive technology, Court Vision is a digitally responsive court and fashion experience made to celebrate and serve communities. Real-time court traction displayed onto fashion geared towards delivering unconventional social impacts.

DURATION

5 Month
Feb - Apr
2021

TOOLS

Figma
Blender
Illustrator
SketchUp
TinkerCAD
AfterEffects

FIELD

IxD Design
Copywriting
Art Direction
3D Modeling
UX / UI

AWARD

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CHALLENGE

The fashion industry is on a quest to modernize couture and create culturally impactful work. In the process of pioneering and refining applications of fashion technology, Nike must reinforce its positive impact on communities.

OBJECTIVE

Create an interactive experience that will elevate under-served communities and enhance the spirit of any game. Continue to push Nike’s mission of expanding human potential via sport and fashion innovations.

URBAN PLANNING
COURT TECHNOLOGY
INTERACTIONS & TRIGGERS

DESIGN CONCEPT
SNEAKER TECHNOLOGY
3D MODELING

NIKE MICROSITE
MOBILE APP

A

B

C

A

A NEW COURT

B

COURT VISION SNEAKERS

C

MOBILE & WEB