Pushing the boundaries of interactive technology, Court Vision is a digitally responsive court and fashion experience made to celebrate and serve communities. Real-time court traction displayed onto fashion geared towards delivering unconventional social impacts.
IxD Design Copywriting Art Direction 3D Modeling UX / UI
AWARD
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CHALLENGE
The fashion industry is on a quest to modernize couture and create culturally impactful work. In the process of pioneering and refining applications of fashion technology, Nike must reinforce its positive impact on communities.
OBJECTIVE
Create an interactive experience that will elevate under-served communities and enhance the spirit of any game. Continue to push Nike’s mission of expanding human potential via sport and fashion innovations.