ART DIRECTOR +
EXPERIENCE DESIGNER
LEGER,
GIANELLE
BASED IN
NUEVA YORK
PREV
Design
Purpose

Welcome to the best camp

006
NEXT
IxD + Dynamic Branding

Camp EGO

You are a beam of light.
Assigned to a shape. Contained in opacity.
Caged by corners, confined by curves,
shine has been compromised &
rays have been blurred.

DURATION

3 Months
Mar - May
2022

TOOLS

Figma
Illustrator
Photoshop
AfterEffects

FIELD

Brand Design
Copywriting
Art Direction
Motion Graphics
Experience Design
Strategic Planning

AWARD

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CHALLENGE

Shifting the negative stigma and cultural interpretation of narcissism as a personality trait and cultural condition is long overdue. In order to survive an increasingly competitive world, one must become selfish and exercise egocentrism.

OBJECTIVE

Intent on guiding the world through the psycho-dynamics of power and behavioral etiquette, Camp EGO will encourage individuals who lack social prowess to embark on an egomorphic journey of self prioritization and social liberation.

BRAND IDENTITY
DESIGN CONCEPT
LOGO MARKS
TYPOGRAPHY

STAGE 1 : ASPÍDA
STAGE 2 : LÁMPSI
PROMO IN ENVO

cE ENROLLMENT
cE ITINERARY
cE SPACE CONCEPTS
cE INSTALLATIONS

A

B

C

A

THE BEST BRAND

B

EGOMORPHOSIS

C

CAMP EXPERIENCE

© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.
Canteen.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.© 2022 Camp EGO by Gianelle Leger. All Rights Reserved.