ART DIRECTOR +
EXPERIENCE DESIGNER
LEGER,
GIANELLE
BASED IN
NUEVA YORK
EXIT
Design
Purpose

Sound for every space

007
NEXT
IxD + Integrated Campaign

Bang & Olufsen

On a mission to bring sound to every space, this is an integrated campaign prepared to launch Bang & Olufsen into the next realm of audio technology. Partnering with NASA to undertake the challenge of engineering an audibly universal sound, B&O will rejoin the cultural conversation and push the boundaries of sound.

DURATION

3 Months
Jan - Mar
2022

TOOLS

Figma
Photoshop
AfterEffects

FIELD

Copywriting
Art Direction
Motion Graphics
Strategic Planning
Product Development

AWARD

Young Ones
One Show 2022

CHALLENGE

Over the last decades, B&O has lost its edge as a convention-defying brand. Reclaim boldness by challenging sound. Challenging the quality and innovation of B&O products, The Big Bang & Olufsen will fill and elevate cosmic space through sound.

OBJECTIVE

B&O will be the only audio company to create and enter its own space race.  Implementing digital and experiential media channels such as social media, retail displays, and virtual reality, B&O will demonstrate the power of creating sound for every space.

CASE STUDY

DIGITAL MEDIA
NASA PARTNERSHIP
EXPERIENTIAL PROMO
TBB&O PRODUCTS
RETAIL EXPERIENCE
VR SOUNDSHIP

A

B

A

CASE STUDY

B

MEDIA CHANNELS