IxD + Product Design

Penguin Publishing

PP-23° is a line of Penguin Publishing products geared towards elevating the experience of reading through environmentally mindful solutions. Suitable for any space or lifestyle, each solution works to amplify the immersive process of reading through unique interactive designs.

DURATION

2 Months
Feb - Mar
2023

TOOLS

Figma
Illustrator
Photoshop
AfterEffects

FIELD

Copywriting
Art Direction
Motion Graphics
Strategic Planning
Product Development

AWARD

D&AD New Bloods 2023
Wood Pencil

CHALLENGE

Develop a new merchandise identity that appeals to the next generation of readers. Avoiding throwaway culture, create products to enhance the reading experience.

OBJECTIVE

While prioritizing function and conscious manufacturing, produce a line of reading merchandise intent on healing and catering to our environment in a fresh and frosty way.

TEASER

INITIATIVE
DESIGN SUMMARY
PRODUCT DIRECTORY

HATCH
FROST LENS
BELLY LAMP
BLUBB
BERG

Reading can be cooler