HOME: An annual IKEA event geared towards gaining consumer and corporate insight while inspiring sustainable living through formal conversations and unique demonstrations.
DURATION
2 Month Sept - Oct 2021
TOOLS
Figma Illustrator Photoshop AfterEffects
TEAM
Cailey McKenna Gianelle Leger
ROLE
Art Direction Strategic Planning Experience Design User Interface Copywriting
AWARD
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CHALLENGE
We've heard it all before: "Go Green!", "Save the Earth!", "100% Sustainable". Majority of companies greenwash to give the impression of a sustainable, conscious brand. Break away from conventions and create a social disruption that can enhance everyday life and inspire conscious living.
OBJECTIVE
Highlight the environmental changes and solutions consumers can take part of without dwelling on the poor state of our current environment. Avoid the impending topic of “the future” and approach the topic of sustainability in a unique, memorable way.
CAMPAIGN STRATEGY HOME MANUAL DIGITAL MARKETING
EVENT OVERVIEW ELEVATIONS
MATTA OVERVIEW SPACE ELEVATIONS TILE PROTOTYPE MATTA EVENT PASS
