ART DIRECTOR +
EXPERIENCE DESIGNER
LEGER,
GIANELLE
BASED IN
NUEVA YORK
PREV
Design
Purpose

A different approach to
promoting sustainability

004
NEXT
XD + Integrated Campaign

IKEA

HOME: An annual IKEA event geared towards gaining consumer and corporate insight while inspiring sustainable living through formal conversations and unique demonstrations.

DURATION

2 Month
Sept - Oct
2021

TOOLS

Figma
Illustrator
Photoshop
AfterEffects

TEAM

Cailey McKenna
Gianelle Leger

ROLE

Art Direction
Strategic Planning
Experience Design
User Interface
Copywriting

AWARD

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CHALLENGE

We've heard it all before: "Go Green!", "Save the Earth!", "100% Sustainable". Majority of companies greenwash to give the impression of a sustainable, conscious brand.  Break away from conventions and create a social disruption that can enhance everyday life and inspire conscious living.

OBJECTIVE

Highlight the environmental changes and solutions consumers can take part of without dwelling on the poor state of our current environment. Avoid the impending topic of “the future” and approach the topic of sustainability in a unique, memorable way.

CAMPAIGN STRATEGY
HOME MANUAL
DIGITAL MARKETING

EVENT OVERVIEW
ELEVATIONS

MATTA OVERVIEW
SPACE ELEVATIONS
TILE PROTOTYPE
MATTA EVENT PASS

ALLT KOPP
LUFT POSTERS
FRAKTA BAGS
GÄRNA MATTA

A

B

C

D

A

HOME CAMPAIGN

B

HOME EVENT

C

EVENT ENTRANCE

D

EVENT MERCH