ART DIRECTOR +
EXPERIENCE DESIGNER
LEGER,
GIANELLE
BASED IN
NUEVA YORK
PREV
Design
Purpose

Rebrand the treasure state

003
NEXT
Dynamic Branding + Integrated Campaign

MONTANA

Known for its alfresco culture and endless sky, Montana is the treasure state of the USA. With every moment gilded in gold, treasures are endless and simple to find. Tucked tenderly into rocky mountains, lush forests, and clear lakes that kiss the sky, your treasures are waiting to be found.

DURATION

3 Month
Sept - Oct
2021

TOOLS

Figma
Illustrator
Photoshop
AfterEffects

FIELD

Brand Design
Art Direction
Copywriting
Strategic Planning

AWARD

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CHALLENGE

When seeking a relaxing getaway, most travelers look to tropical vacations, international destinations and exclusive escapes. Encourage visitors to discover the picturesque essence of MT, USA.

OBJECTIVE

Have visitors find relaxation in recognizing their place in nature. Inspire everyone to slow down, acknowledge the simple treasures we often overlook and treasure every moment.

LOGO
TYPOGRAPHY
COLOR SYSTEM
IMAGERY & TONE

RETAIL
PACKAGING
WEBSITE

MANIFESTO
ADVERTISEMENTS
DIGITAL MARKETING

A

B

C

A

BRAND SYSTEM

B

ORO Y PLATA

C

INTEGRATED CAMPAIGN