ART DIRECTOR +
EXPERIENCE DESIGNER
LEGER,
GIANELLE
BASED IN
NUEVA YORK
PREV
Design
Purpose

Save moments through music

002
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Digital Product

Spotify Spot

Location-based music sharing geared towards building a stronger connection between music, people, and their environments. Save moments through music with geo-mapping technology, where listeners are able to pin songs to spaces and musically interact with any environment.

DURATION

2 Month
Sept - Oct
2020

TOOLS

Figma
Spark AR
Photoshop
AfterEffects

TEAM

Osvaldo Aguilar
Michael Chimenti
Gianelle Leger

ROLE

Product Designer
AR + IxD Designer
Art Director
Copywriter

CHALLENGE

Create a feature within Spotify that will encourage users to form and share their personal connections to music.

OBJECTIVE

Introduce an immersive experience of music sharing through geo navigation and augmented reality.

FEATURE OVERVIEW
GEO MAP
AR EXPERIENCE

SPOTIFY BANNERS
SOCIAL MEDIA
DISPLAY ADVERTISING

A

B

A

UI OVERVIEW

B

PRODUCT PROMOTION