Construct a fresh interface that echoes the quality and integrity of bareMinerals® Cosmetics. Aiming to deliver a more suitable identity and tone, this design system is meant to highlight and celebrate a diverse community of skin shades, textures, and types.
DURATION
4 Months Sept - Dec 2020
TOOLS
Figma Illustrator AfterEffects
FIELD
Art Direction UX Research UX Design UI Design
AWARD
Young Ones ADC Craft in Online / Mobile Art Direction 2021
CHALLENGE
Current navigation system is cluttered and prompts an overwhelming shopping experience. Readability and legibility issues throughout the website as well as theme inconsistency and lack of bM’s beauty identity.
OBJECTIVE
Explore and establish a tone that best reflects bM consumers. Implement consolidated categories, simplified actions and strong visuals. Highlight a diverse community of skin tones and types while celebrating natural beauty.
USER PERSONA UX STRATEGY TASKFLOW DESIGN TONE
MOBILE DESIGN
DESKTOP DESIGN
COLOR SYSTEM ICONOGRAPHY TYPE SYSTEM TYPE SCALE GRID SYSTEM
