ART DIRECTOR +
EXPERIENCE DESIGNER
LEGER,
GIANELLE
BASED IN
NUEVA YORK
PREV
Design
Purpose

Optimize every commute.

004
NEXT
Digital Products

MTA

M
M
M
M
M

DURATION

5 Month
Feb - Apr
2021

TOOLS

Figma
Illustrator
AfterEffects

TEAM

Mimi Buan
Miguel Gaspar
Sophie Tatarchuk
Gianelle Leger

ROLE

Product Designer for Bus Operations
UX Researcher
IxD Designer
UI Designer
Art Director
Copywriter

CHALLENGE

M
M
M
M
M

OBJECTIVE

M
M
M
M
M

BRAND ANALYSIS
EMPTHY INTERVIEWS
USER PERSONA
EXPERIENCE MAP
JOURNEY MAP
AFFINITY MAPPING
HMW STATEMENTS
IDEA GENERATION

DESIGN CONCEPT
USER TASKFLOW
WIREFRAMES
ELEVATIONS
PROTOTYPE

DESIGN PRINCIPLES
UI DESIGN ELEMENTS
UX DESIGN ELEMENTS
FURTHER DEVELOPMENT

A

B

C

A

UX RESEARCH

B

BUS SOLUTIONS

C

DESIGN SYSTEM